No, we're not speaking in a foreign language. Here

are some industry terms so you can follow along.

Video - - We all know what it is, generally. But where does the word "video" come from?  It originates from the Latin word videre "to see". The term video was adopted in the 1930s as the new medium of television began to take hold.  Today it is generally used as the term to describe the image that is seen on a screen, whether the screen is a television, computer display or mobile device.

 

Video clip - -  See:  Clip

 

Videographer - - This is a term used in the industry but not very commonly used by the general public.  Similar to photographer, this term refers to the person who is actually operating the video camera when shooting a video image. This person is also sometimes referred to as a camera op (operator), or DP (director of photography).

 

Video format - -  See:  Format

 

Video for Windows - - A Microsoft Windows file format that supports many different video and audio codecs.  Associated with the .AVI file format.  See also: Windows Media Video, and Codec

Video shoot - -  See:  Shoot.

 

Viewfinder - - The part of the video camera that the videographer looks through to see the image from the lens.

 

V/O - - See:  Voice over

 

Voice-Over - - In a video program, when you hear a voice of a person who is not seen in the visual image, this is referred to a Voice-over narration, or simply voice-over. Often abbreviated on scripts as V/O.

VU - - In audio, this is an abbreviation for Volume Units, which is a unit of measure usually in decibels.

 

VU meter - - A display of Volume Units (VU) which commonly appears in digital form in editing software and in analog form on audio mixing devices.  It is a visual reference to help the audio operator ensure proper audio levels.  See also:  VU

 

WAV - - The uncompressed digital audio file format for digital audio data with Windows that can be used for audio clips.  See also: AIFF, MP3

Waveform - - See:  Audio waveform

 

White balance - - Refers to the process of making sure the camera is capturing the correct colors for the type of light that is present. The process makes sure that the color white is always white and doesn't have red or blue tints. The camera operator can achieve white balance manually, and many cameras have automatic white balance features.

 

Widescreen - - A wide video screen format at 16:9 aspect ratio.  See also:  Aspect ratio

 

Wide shot - - A shot composition where the entire subject can be seen in the frame.  When composing a shot of a person (or persons), their whole body will be seen.  When entire rooms, buildings or landscapes can be seen, these wide shots are sometimes referred to as: Very Wide Shot or Extreme Wide Shot.  See also:  Extreme close up, Close up, Medium close up, Medium shot

 

Windows Media Video (WMV) - - A set of video codec technologies developed by Microsoft for delivering video and audio.

 

Wipe - - A video transition between two video sources, where a margin or border moves across the screen, replacing the image of one scene with the next.  The edge of the transition can be a soft/organic boarder or a hard edge border with or without a colored "outline".

 

Zoom - - When the subject in the frame is made larger or smaller within the frame by changing the focal length.  Can be achieved in the camera zoom lens, or sometimes simulated in the editing process using software.  See also:  Optical zoom

 

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